Why Was Griddo Born? The Evolution of CMS in Higher Education
What Are the Digital Challenges Universities Face Today?
In a constantly evolving digital environment, universities face increasingly complex challenges in managing and updating their websites. User experience has become a key factor in attracting new students, but many institutions remain limited by inflexible tools.
When a university cannot advance digitally, its institutional image, lead generation, and operational efficiency are severely affected. From Secuoyas, a digital innovation agency specializing in user experience, a clear need was detected: the education sector required a more robust, agile, and modern solution to face these challenges.
What Problems Did IE University Face with Its CMS?
IE University, recognized for its global and innovative approach, experienced the limitations of traditional CMS. Its website was built on WordPress, a widely used platform, but not designed for complex educational environments or for scaling over time.
The marketing and communications team, far from having an allied tool, found themselves with a system that prevented them from moving forward with the necessary speed.
Why WordPress Was No Longer Enough?
High Maintenance Costs:
Although it's a useful tool in initial phases, WordPress requires custom development for every adjustment or additional functionality. This implies recurring costs and constant dependence on the technical team, something unsustainable for universities with dynamic campaigns.
Limited Scalability:
As needs grow, WordPress begins to show limitations. Its structure is not designed for complex and expanding ecosystems like those of a modern university.
Low Technical Flexibility:
Integration with other systems (such as CRM or analytics tools) often depends on plugins or external developments. This reduces operational agility and complicates automation, affecting team efficiency.
What Impact Has Griddo Had So Far?
Since its implementation, Griddo has demonstrated concrete results that directly respond to sector needs.
What Benefits Have Universities Experienced?
- 0% client churn: Reflection of successful adoption and high satisfaction level
- Campaigns 10 times faster: Thanks to marketing team autonomy.
- Reduced operational costs: Fewer custom developments, less maintenance.
Griddo has also begun its expansion in Europe and Latin America, confirming its value in different academic environments and its capacity for international adaptation.
Why is Griddo More Than Just Another CMS?
Griddo is not just a replacement for a traditional CMS. It's a platform designed for the future: it grows with universities, adapts to their challenges, and frees their marketing and communications teams from the technological barriers that hinder their impact.
What Makes Griddo Different from Other Platforms?
- It was designed from real user experience, not just from technology.
- It's not based on extensions, plugins, or forced solutions.
- It's designed for institutions that want to scale without friction.
Griddo enables universities to focus on what truly matters: educating, innovating, and projecting their institutional value without technical limitations.
Your digital strategy deserves a boost
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