Digital Transformation in Universities20-05-2025Written by: Isabella Otero | Outreach Manager @ Griddo

How Griddo is Transforming University Websites

Why Do University Websites Need to Evolve?

University websites have evolved from simple information portals to strategic tools for recruiting, retaining, and engaging students, faculty, and families. Today, an educational website is expected to be:

  • Fast, accessible, and easy to navigate
  • Highly customizable for different audiences
  • Integrated with academic, management, and CRM systems
  • Scalable and adaptable to constant changes

Traditional CMS platforms, while useful in many cases, no longer offer the agility and autonomy that these new times demand.

What Makes Griddo Different from Other CMS?

Griddo is a modern DXP (Digital Experience Platform) that redefines how universities manage their digital presence. Its main differentiators include:

How Does Griddo Help Marketing Teams Work Better?

Griddo features a no-code interface designed so that marketing and communications teams can publish content, create campaigns, and manage sites without depending on the technical team.

How Easy Is It to Customize the Web Experience with Griddo?

It allows you to customize content based on user profiles (prospects, active students, faculty), ensuring a more relevant and effective experience.

How Does Griddo Integrate with Other University Systems?

It connects easily with CRM, LMS, analytics tools, and academic management systems, facilitating a seamless experience for all users.

What Advantages Does Its Modular Architecture Offer?

Its modern architecture allows scaling, adapting functionalities, and maintaining brand consistency across multiple sites or faculties.

What Real Results Has Griddo Achieved in Universities?

The IE University Case

IE University was the starting point for Griddo's development. As a Secuoyas client, IE faced critical challenges with their website, which operated on WordPress. Content management was slow, fragmented, and highly dependent on custom development. Growing campaign and content needs exceeded their teams' operational capacity, slowing their responsiveness. Want to learn more?

With Griddo, IE University was able to publish digital campaigns up to 10 times faster, drastically reducing their technical dependency and improving operational efficiency. Additionally, the platform maintained total visual consistency across departments—essential for an institution with a strong global brand identity. Griddo not only solved immediate problems but also laid the foundation for scalable and sustainable digital transformation.

The Comillas Case

Universidad Pontificia Comillas had a diverse digital ecosystem, with multiple centers and departments managing content separately. This fragmentation created inconsistencies in institutional image, duplicate processes, and inefficient information management. The goal was clear: unify, modernize, and facilitate team work without compromising each unit's independence.

Thanks to Griddo, Comillas consolidated more than 16,000 pages into a single platform structured under a modular architecture. The redesign included a custom visual system, improved accessibility, and connectivity with key systems like their forms, CRM, and internal search engines. The result has been a tangible improvement in user experience, greater operational efficiency, and a website that reinforces their academic identity clearly and coherently.

The CUNEF Case

CUNEF's 50th anniversary was the perfect moment to rethink their digital presence. The institution needed a platform that reflected their new visual identity and allowed them to compete more agilely in the digital environment. Before Griddo, their publishing processes were slow, the web structure was outdated, and users had difficulty accessing information clearly.

With Griddo, CUNEF was able to completely redesign their site, optimize their information architecture, and launch a modern, fast, and visually impactful website. The implementation also included CRM connection, reorganization of strategic content, and an intuitive editing experience for their internal teams. Additionally, significant improvements in loading speed and form conversion were achieved, positioning CUNEF as a university with a forward-looking digital vision.

Why Is Griddo a Digital Transformation Catalyst?

Griddo doesn't just optimize processes; it changes how universities understand their digital channel:

  • Transforms the website into a strategic asset
  • Frees the technical team and empowers the marketing team
  • Improves the digital experience for students and families

What Do Universities Gain by Investing in Digital Experience?

In a context where recruiting and retaining students is more competitive than ever, investing in a platform like Griddo offers concrete benefits:

  • More qualified leads
  • Better institutional positioning
  • Greater operational efficiency
  • Ability to adapt to the digital future

With all these advantages, you'll surely want to see Griddo in action to evaluate its fit for your educational institution and your work and governance model.

Your digital strategy deserves a boost

Request a personalized demo to discover how Griddo can transform your university's digital presence.

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