This is the third article in our series on AI in higher education. Explore the previous articles: human-centered curriculum and ethical framework for AI.
Key Takeaways
- Unlock Staff Potential: AI can automate repetitive administrative tasks in admissions and enrollment, freeing up your staff to focus on high-value, human-centric work like student advising and mentoring.
- Personalization is the New Standard: AI enables a shift from generic communication to a highly personalized student journey, tailoring content and resources to individual needs from their first click to graduation.
- Empower Your Marketing Teams: To deliver these experiences, your teams need more than a simple CMS. A flexible platform like Griddo acts as a Digital Experience Platform (DXP), empowering marketing to create personalized journeys without constant IT support.
While much of the conversation around AI in higher education focuses on the classroom, its impact on the university's operational engine is just as profound. For marketing, admissions, and IT teams, AI presents a powerful opportunity to streamline complex processes, automate administrative tasks like registration and enrollment, and deliver a vastly improved student experience.
This isn't about replacing people; it's about freeing up your talented staff to focus on the human interactions that truly matter.
The Personalized Student Journey
Today's prospective students expect personalization. They want to see content and receive information that is relevant to their specific interests and needs. AI is the key to delivering this at scale.
Imagine a prospective student's entire digital experience being tailored to them—from the program information they see on the website to the follow-up communications they receive after an inquiry. This level of personalization is a powerful differentiator that can significantly improve recruitment and enrollment outcomes.
AI in Action: From Chatbots to Predictive Analytics
Intelligent Automation in Admissions
AI-powered chatbots can answer inquiries 24/7, guide candidates through the application process, and pre-qualify leads before they reach your team. Universities implementing these solutions report up to 40% reductions in repetitive inquiries.
Predictive Analytics for Retention
AI algorithms can identify at-risk students before it's too late, enabling proactive interventions that improve retention rates and academic success.
Hyper-Personalized Communications
Instead of sending the same email to 10,000 prospects, AI enables segmentation and personalization of each message based on program interest, funnel stage, and previous user behavior.
Griddo's Role: From CMS to Digital Experience Platform
Executing a personalized, AI-driven strategy requires a platform built for flexibility and power. A traditional, rigid CMS simply can't keep up. This is where Griddo provides the necessary tools to turn your vision into reality.
For Marketing & Admissions
Griddo empowers your teams to design and optimize the entire digital enrollment journey. You can build personalized web experiences, create targeted content for different applicant personas, and engage prospective students with a journey that feels unique to each of them.
For IT Leaders
Our platform allows for the "democratization" of content creation. It provides a flexible, scalable foundation that marketing teams can use to build and launch personalized digital campaigns without needing constant IT intervention. This frees your IT staff from endless content update requests to focus on more strategic initiatives. Learn more about our technology.
The Griddo Advantage: Efficiency and Experience
Ultimately, Griddo helps your institution achieve two critical goals at once: gaining significant operational efficiency and delivering a superior, personalized student experience.
Griddo is more than a CMS; it's a platform with "superpowers" that helps your university function as a true Digital Experience Platform (DXP), providing the connectivity and creative freedom needed to manage the entire student lifecycle in a cohesive way.
Case Study: IE University
IE University, with over 80% of new enrollments coming from international students, depends critically on its digital channel for recruitment. For these students, who rarely visit campus before enrolling, the web experience IS the brand experience.
Since adopting Griddo as their DXP platform, IE University has reduced their web management and development costs by 32% (from 570K EUR to 386K EUR), while their revenue has grown 54% (from 209M EUR to 323M EUR) over the same period. A unified, personalized digital experience has been key to this growth.
Series: AI in Higher Education
- Part 1: Why a human-centered curriculum is the key to success
- Part 2: How to build a resilient ethical framework for AI
- Part 3: How AI streamlines operations and personalizes the experience (this article)
- Part 4: Fostering a culture of AI literacy and dissemination
Your digital strategy deserves a boost
Request a personalized demo to discover how Griddo can transform your university's digital presence.
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