AGILITY, AUTONOMY AND WEB PERFORMANCE
UDIT powers its digital vision with Griddo
Universities leading the change need a digital presence to match. UDIT chose Griddo to transform its web ecosystem.
THE ATYPICAL UNIVERSITY
A website worthy of a pioneering university.
UDIT (Universidad de Diseño, Innovación y Tecnología) is a pioneering institution in its field, rooted in Design from its founding, and has become the reference point in that space in Madrid.
Its commitment to innovation and excellence in design and technology led UDIT to recognise that its digital presence no longer matched its value proposition or the market's current demands.
On top of that, an increasingly competitive digital landscape called for a cutting-edge solution.
THE CHALLENGE
A digital presence that was holding back its positioning.
Higher education is going through a deep digital transformation.
Against that backdrop, UDIT's digital presence was limiting its positioning with prospective students, partner companies and the international academic ecosystem.
Department visibility
The existing architecture made it impossible to showcase each department's content, projects and strengths.
Acquisition and conversion
The website wasn't built to grow lead generation or improve enrolment conversion.
Team autonomy
The in-house team needed tools to work quickly without depending on IT.
A fragmented ecosystem
Three sites (UDIT, FP and Landings) with no consistency between them and no centralised management.
WHY GRIDDO
One platform. Three sites.
A team that works on its own.
UDIT chose Griddo as its centralised Digital Experience Platform (DXP) for its ambitious website redesign project.
The project ran in just six months, from research to go-live, under an agile, collaborative methodology.
Centralised multi-site management
Griddo was rolled out as a centralised DXP to efficiently run UDIT's 3 sites (UDIT, FP and Landings), unifying its whole digital ecosystem.
Autonomy and efficiency for the marketing team
Griddo's architecture was designed specifically for team autonomy, drastically cutting publishing times and improving time to market.
Architecture built to scale
Structured data was optimised and Core Web Vitals improved, with a scalable architecture geared towards organic positioning.
WHAT CHANGED
What changed. In numbers, and in how the team works.
After rolling out Griddo, UDIT gained internal productivity and a more flexible, collaborative way of working.
The rollout also became the moment to launch a new visual identity, fully aligned with its brand guidelines — more modern and consistent with its academic proposition.
Total unified sites
3
From research to launch (months)
6
Pages published in a month
1293
Griddo has let us take our digital strategy to the next level, giving us the agility we needed to innovate and connect better with our students.
LIVE AUTHOR EXPERIENCE + EMBEDDED DESIGN SYSTEM
Edit, See, Publish. That easy.
Griddo's architecture was designed specifically for the autonomy of UDIT's marketing and communications team.
Thanks to the Page Builder with Live Author Experience, the team sees changes in real time before publishing.
No surprises. No waiting.
- A true preview before publishing. Live Author Experience shows exactly how the page will look on a student's device.
- Brand protected by default. The Embedded Design System guarantees consistency without manual reviews.
- No tickets, no waiting. The marketing team publishes whenever it wants, without depending on anyone.
MULTISITE + GOVERNANCE
Three sites. One place to manage them all.
Each site keeps its identity. All of them share the same way of working.
Griddo was deployed as a centralised CMS to efficiently manage UDIT's 3 sites (UDIT, FP and Landings), unifying its whole digital ecosystem under one platform.
CORE WEB VITALS + ARCHITECTURE
A faster, better-positioned website from day one.
Structured data was optimised and Core Web Vitals (CWV) improved, with a scalable architecture geared towards organic positioning.
The redesigned navigation and content hierarchy reduced cognitive load, helping students and companies find information quickly.
IN ONE SENTENCE
A digital ecosystem built to scale, communicate and grow.
Griddo has become the key technology partner behind the transformation of UDIT's content management.
You can too
Transform your university's digital presence.
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