Journal
Inspiration and insights on Digital Marketing for Universities
February, 2026
The Future Is Already Here. The Question Is Whether Your Website Is Ready.
23% of students already use AI to search for universities. 69% of searches generate no clicks. Find out if your website is ready for the future.
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February, 2026
MACH Architecture for University CIOs: Security, Integration, and Governance
Discover how MACH architecture solves university IT's hardest problems: security in distributed environments, legacy integration, federated governance, and maintenance debt elimination.
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February, 2026
Seven Signs It's Time to Change (And How to Know If You're Ready)
Discover the 7 signs that indicate your university needs to change web platforms and the criteria for properly evaluating alternatives.
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January, 2026
Your Marketing Team Has Tools. What It Doesn't Have Is Time.
56% of marketing leaders suffer delays due to dependencies on other teams. Discover how to eliminate bottlenecks between marketing and IT.
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January, 2026
Your University's Search Doesn't Work. And the Search Engine Isn't the Problem.
Most universities have between 5 and 20 different CMS instances. Each search engine only sees its own silo. Discover why replacing the search engine isn't the solution—unifying your web ecosystem is.
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January, 2026
From Digital Sprawl to Strategic Asset: Unifying Your University's Web Presence with an IT Blueprint
Your university's fragmented web presence is a strategic risk. Discover how an IT Blueprint based on Enterprise Architecture can unify your digital ecosystem, reduce costs, and improve security.
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January, 2026
Fostering a Culture of AI Literacy and Amplifying Research Dissemination
How can your institution become a hub for AI knowledge and maximize the global impact of its discoveries? Explore strategies for building AI fluency and leveraging technology for research dissemination. Part 4 of our AI in Higher Education series.
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January, 2026
The Vendor Lock-in Myth vs. the Version Lock-in Reality
You think you're free because you're using Open Source. In reality, you're likely stuck in a version of software from three years ago.
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December, 2025
How AI Streamlines Operations and Personalizes the Student Experience
Beyond classrooms, AI is transforming university operations. Discover how intelligent automation can enhance administrative efficiency and deliver hyper-personalized student journeys. Part 3 of our AI in Higher Education series.
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