SCALE, AUTONOMY AND CONTROL
IE University builds its competitive advantage with Griddo.
IE University runs seven major schools and a communications output in constant renewal. With Griddo, it transformed its publishing model from the ground up: 43 sites unified into a single ecosystem, and an engineering team freed from maintenance to focus on innovation.
WHO IS IE UNIVERSITY?
A global institution that needed a website to match.
IE University is one of the most recognised higher education institutions in the world, with seven major schools and campuses in Madrid and Segovia.
It competes globally to attract the best international talent. For IE, its digital presence is not just another channel: it's a direct lever for recruitment, differentiation and reputation.
With that vision, the team chose Griddo as the platform to build its long-term digital ecosystem on.
THE CHALLENGE
A fragmented ecosystem with real room to grow.
Each school managed its digital presence independently. The team identified four priorities.
Unifying the ecosystem
Managing each school separately multiplied editorial effort and fragmented the brand. IE needed a single platform to control all its content from.
Reducing time-to-market
With a publishing cycle that stretched to two years per school, the marketing team couldn't react in time. Recruiting international talent doesn't wait.
Team autonomy
The team depended on development cycles for every update. Marketing needed to publish without depending on IT.
Brand coherence
With each school managing its own presence, IE's visual identity was fragmenting. What it needed was a style guide that worked by default.
GRIDDO AS THE SOLUTION
One platform, 43 sites and a team that works with autonomy.
IE chose Griddo as its centralised DXP solution to transform its digital ecosystem.
The project ran iteratively, building in layers on top of a solid foundation.
Centralised multisite management
Griddo unified management of IE's 43 sites under a single platform, eliminating duplicated work between schools and guaranteeing coherence across every environment.
Autonomy and efficiency for the marketing team
Griddo's architecture is built so the team can publish without depending on IT, drastically cutting a publishing cycle that used to stretch to two years per school.
Architecture built to scale
AWS infrastructure with FTR certification. Engineering time spent on maintenance dropped from 40% to just 5%, freeing up capacity to innovate.
EMBEDDED DESIGN SYSTEM
A design system built for IE alone.
Griddo's Embedded Design System turns the brand guide into part of the platform: 30 distinct content types in active use, the most sophisticated configuration in Griddo's entire portfolio.
Each school keeps its identity. IE keeps the coherence of the whole.
The brand manual is not a document to go and look up — it is built into the tool.
WHAT CHANGED
In numbers, and in how the team works.
After rolling out Griddo, IE University unified its digital ecosystem and freed its engineering team from constant maintenance.
It now runs 43 sites and over 60,000 pages from a single platform.
Sites managed from a single ecosystem
43
Of engineering capacity recovered from maintenance (from 40% to 5%)
35%
Pages created, edited or published in a month
2,590
Technically robust not only increases our creation speed but also improves performance for the user visiting the site, which is crucial.
LIVE AUTHOR EXPERIENCE + EMBEDDED DESIGN SYSTEM
Edit, see the result, publish. That easy.
Griddo's architecture was designed specifically for the autonomy of IE's marketing team.
Any editor sees changes in real time before publishing.
No surprises. No waiting.
- A true preview before publishing. Live Author Experience shows exactly how the page will look on a student's device.
- Brand protected by default. The Embedded Design System guarantees consistency without manual reviews — across every one of the seven schools.
- No tickets, no waiting. The marketing team publishes whenever it wants, without depending on anyone.
MULTISITE + GOVERNANCE
43 sites. One place to manage them all.
Each school keeps its identity. All of them share the same way of working.
Griddo unified IE's ecosystem under one platform, with a hybrid model in production: 3 digital-agency accounts and 17 internal IE accounts operate in parallel on the same instance, with differentiated permissions.
INFRASTRUCTURE + SECURITY
An enterprise-grade foundation from day one.
Griddo runs on AWS infrastructure with AWS Foundational Technical Review (FTR) certification.
For IE University, that means security, availability and scalability guaranteed by design — not bolted on afterwards. The headless architecture reduces the attack surface and removes the dependency on third-party plugins.
IN ONE SENTENCE
A digital ecosystem built to scale without losing control.
Griddo has become the infrastructure IE University builds its competitive advantage on.
You can too
Transform your university's digital presence.
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