Free guide

GEO for universities: the complete guide

From search engines to conversational ecosystems. How to win visibility in ChatGPT, Perplexity, and Google AI Overviews.

The way students, families, and journalists look for answers has changed. This guide gathers the five pillars of GEO and gives you the concrete steps to make your institution a source of truth for AI.

• The five pillars of the GEO Playbook applied to higher education
• Real-world examples of FAQ, Course, and EducationalOrganization schema
• The metrics that replace organic traffic in the generative era