# Griddo — The Digital Experience Platform for Higher Education

![Griddo Logo](https://griddo.io/images/logo-for-github.png)

> **Document purpose:** Comprehensive product reference for AI agents. Contains all capabilities, features, architecture, integrations, case studies, and positioning of the Griddo platform.
>
> **Linked documents** (frequently updated, kept separate):
> - [llms-pricing.md](./llms-pricing.md) — Plans, tiers, add-ons, discounts
> - [llms-releases.md](./llms-releases.md) — Recent platform releases
> - [llms-partners.md](./llms-partners.md) — Partner program details
> - [llms-faqs.md](./llms-faqs.md) — Public-facing FAQs aggregated per product page
> - [llms-testimonials.md](./llms-testimonials.md) — Customer testimonials and quotes
> - [llms-evidence.md](./llms-evidence.md) — Measured platform usage evidence from Activity Log exports



**Griddo** is a AI-ready  **Digital Experience Platform (DXP)** designed exclusively for universities and higher education institutions. Built on a **MACH (Microservices, API, Cloud, Headless)** architecture, Griddo empowers universities to manage digital assets, create websites, and publish content with unparalleled ease and efficiency. Deployed at the Edge on serverless infrastructure, it offers maximum security and performance.

Griddo streamlines content management, enhances brand consistency, and reduces time to market by up to 50%. It speeds up the journey from content to publication by 10x.

> "Griddo is allowing us to publish at a rate I couldn't imagine. Compared to our previous WordPress, we are publishing programs x10 faster."
> — Pablo Landaluce, Communications Manager @ CUNEF Universidad

---

## Table of Contents

- [Why Griddo?](#why-griddo)
- [Platform at a Glance](#platform-at-a-glance)
- [Core Platform: Griddo WebHub](#core-platform-griddo-webhub)
- [Page Builder & Live Author Experience](#page-builder--live-author-experience)
- [Embedded Design System](#embedded-design-system)
- [Multi-Site Management](#multi-site-management)
- [Content Management](#content-management)
- [AI Booster](#ai-booster)
- [AI Search (Generative Search)](#ai-search-generative-search)
- [Personal Experience (GPX)](#personal-experience-gpx)
- [Conversion: Landing Builder + Form Builder](#conversion-landing-builder--form-builder)
- [File Drive Manager](#file-drive-manager)
- [Image Gallery (Digital Asset Manager)](#image-gallery-digital-asset-manager)
- [Griddo App (Mobile Companion)](#griddo-app-mobile-companion)
- [Roles & Permissions (RBAC)](#roles--permissions-rbac)
- [SEO & GEO Tools](#seo--geo-tools)
- [Technology & Architecture](#technology--architecture)
- [Cloud Infrastructure & Deployment](#cloud-infrastructure--deployment)
- [Security & Compliance](#security--compliance)
- [Integrations Ecosystem](#integrations-ecosystem)
- [Pricing & Plans](#pricing--plans) | [Full details](./llms-pricing.md)
- [Team Capabilities by Role](#team-capabilities-by-role)
- [Customer Case Studies](#customer-case-studies)
- [Recent Releases](#recent-releases) | [Full details](./llms-releases.md)
- [Partners Program](#partners-program) | [Full details](./llms-partners.md)
- [Competitive Positioning](#competitive-positioning)
- [Platform Usage Evidence](#platform-usage-evidence) | [Full details](./llms-evidence.md)
- [Key Metrics & Results](#key-metrics--results)
- [Trusted By](#trusted-by)
- [Get Started](#get-started)

---

## Why Griddo?

Griddo is purpose-made for universities and educational institutions seeking a modern, user-friendly platform to manage multiple websites, landing pages, and events. Its no-code interface, AI-driven tools, and modular design make it ideal for cross-functional teams — marketing, content, communications, and research — without requiring programming expertise.

Griddo's extremely easy-to-use editor provides a fantastic and intuitive Author Experience. Its MACH architecture ensures scalability, security, and high performance, making it a robust choice for institutions of all sizes.

Additionally, Griddo is the **only DXP with a fully brand-tailored Design System at its heart**, which guarantees that all content created with Griddo will adhere to the university's visual identity.

> "Griddo is a very intuitive platform that allows us to scale our many web projects easily. Its modular structure gives us absolute autonomy to manage digital assets."
> — Sara Hontoria, Centro de Estudios Garrigues

### What Makes Griddo Different

1. **Designed from real user experience**, not just technology
2. **Not based on extensions, plugins, or forced solutions** — zero plugin dependency
3. **Built to scale without friction** as the institution grows
4. **Frees marketing teams from technical limitations** — no IT tickets to publish
5. **Combines creative agility with technical stability**
6. **Purpose-built for higher education** — not a generic platform adapted afterward
7. **A knowledge base, not just websites** — content is stored as unified, structured, fully-described data, making the entire ecosystem exploitable by AI systems (AEO + GEO) out of the box
8. **0% customer churn** since launch — proof of real adoption and value

---

## Platform at a Glance

Griddo is structured around a core platform (WebHub) and a set of modular add-on products:

| Product | Description |
|---------|-------------|
| **Griddo WebHub** | Core web ecosystem platform: CMS, page builder, design system, media manager, SEO tools |
| **Griddo AI Booster** | AI-powered translations (DeepL), SEO metadata (OpenAI), image tagging (Amazon Rekognition) |
| **Griddo AI Search** | Conversational, semantic search engine for university websites |
| **Griddo Personal Experience (GPX)** | Real-time visitor personalization and micro-segmentation |
| **Griddo Conversion** | Landing page builder + Form Builder with CRM integration |
| **Griddo File Drive** | Document manager with permanent URLs and version replacement |
| **Griddo Cloud** | Managed AWS infrastructure (PaaS or Enterprise model) |
| **Griddo App** | Mobile companion for monitoring and activity logs (iOS/Android) |

---

## Core Platform: Griddo WebHub

The WebHub is the IA ready central platform. It provides:

### 10 Building Blocks

1. **Web Ecosystem** — Manage multiple websites from a single dashboard. Centralized governance, shared resources, and unified analytics across all properties.
2. **Page Builder** — Drag-and-drop editor with modular components. Create and update pages without writing code or waiting for developers.
3. **Design System** — Brand tokens, component library, and visual consistency enforced automatically. Your brand stays on-brand across every site.
4. **Media Manager** — Centralized media library with automatic image optimization, format conversion, responsive sizing, and CDN delivery.
5. **File Manager** — Centralized document and file library with CDN delivery and smart linking management.
6. **Users & Roles** — Role-based access control with granular permissions. Define exactly who can edit, publish, or manage each site and section.
7. **Activity Logs** — Complete audit trail of every action across the ecosystem: every edit, publication, image upload, module configuration and SEO change, attributed to a user, a site, a content type and a timestamp. Beyond compliance, this is a management instrument — institutions can measure editorial throughput, adoption by department, and their own real dependency on external providers. Griddo's published [usage evidence](./llms-evidence.md) is generated from this same log.
8. **SEO Tools** — Built-in SEO management: meta tags, sitemaps, robots.txt, URL redirects, OpenGraph previews, and structured data schemas.
9. **Data Integrations** — Structured content types and an API-first architecture that connects the web ecosystem to any data source or service.
10. **Tooling Integrations** — Pre-built connectors for CRMs, marketing tools, analytics, and communication platforms.

---

## Page Builder & Live Author Experience

### Live Preview Editor

From a blank canvas to a live page, design and publish content seamlessly with Griddo's intuitive Live Preview editor, offering a true "What You See Is What You Publish" experience. No need to publish or upload to a test environment. The editor is streamlined to provide an excellent Author Experience.

**Core capabilities:**

- **Drag & Drop** — Compose pages from a rich library of modular content blocks. Thousands of modules, and they are so flexible that it is the container that adapts to the content.
- **Copy & Paste** — Move modules or entire pages from one site to another with full fidelity. Same content, different objectives.
- **Instant Preview** — Check results in any predefined breakpoint (mobile, tablet, desktop). 100% responsive — adapts perfectly to any device.
- **Share Progress** — Share a quick-link with stakeholders for review before publishing.
- **SEO Validation** — Validate that the SEO structure is right before publishing.
- **Error Panel** — Check that everything is ready to publish in the Error Panel.

### Modular Approach

Griddo uses atomic modules (Hero, Carousel, Form, Testimonials, Programme Card, FAQ, etc.). Each module has its own schema, styles, and logic. Editors visually combine them to build unique pages without relying on a technical team.

- Multiple styles — All styles and components are consistent. Nothing goes out of brand style, achieving global coherence.
- Pre-designed sections — Choose from hero, testimonials, programme card, form, and hundreds more.

> "Griddo's framework is fast, flexible, and secure, offering optimal performance for SEO and load times."
> — Alejandro Alonso, Head of SEO @ Universidad Europea

---

## Embedded Design System

Griddo is the only DXP with a fully brand-tailored Design System embedded at the heart of the product. It is created for each educational institution according to its brand identity and the type of content it needs to communicate.

**Capabilities:**

- **Fully customizable** — Unique to the university's brand standards
- **Parametrized tokens** — Colors, typography, spacing aligned with brand guidelines
- **Themes** — Adapt to any brand structure (multi-brand universities)
- **Adaptive modules** — Rich variants that respect the design system
- **Brand protection by default** — Every landing page, every page respects the university's visual identity. No errors, no brand reviews needed.
- **Coherence across sites** — All sites in the ecosystem share a coherent brand image

> "The Design System ensures the university's visual brand is maintained across all digital assets, even when dozens of editors are publishing content simultaneously."

---

## Multi-Site Management

Manage the entire web ecosystem of a university from a single easy-to-use platform. The multi-site architecture lets institutions manage any number of websites from a single dashboard.

**Capabilities:**

- Centralized governance with per-site editorial control
- Shared resources (modules, images, content) across sites
- Unified analytics
- Global changes propagated instantly
- Content isolation per site with optional sharing of global modules and styles
- A single client can manage **60 websites in 8 languages** from one Griddo instance
- Ideal for institutions with different faculties, brands, or campuses

**Content Reuse:**

- Create once, publish everywhere philosophy
- Structured content (news, events, images, teacher profiles) updated once and reflected across all places where it appears
- Each site adapts content to its own style automatically

---

## Content Management

### Structured Content

Griddo taps into the data the university already manages — programs, events, people — and makes it available right where editors work.

- Programs, events, faculty profiles as structured content types
- Multi-language content management built into the CMS core
- No extra plugins: translations, hreflang, and local SEO from day one
- Native localization with linked translations so users can switch languages easily

### Versioning & Rollback

- Every publish is recorded
- Rolling back to any previous version of the website is possible, with zero risk to production

### Editorial Workflows

- Multi-level approval flows
- Scheduled reviews and conditional publishing
- The right content reaches the right place at the right time

### Publishing & Scheduling

- Instant publishing with real-time previews
- Scheduled publications for campaign coordination

---

## AI Booster

A set of artificial intelligence services natively integrated into Griddo. Translations, SEO metadata, and image tagging happen inside the editor — at the exact moment they are needed. DeepL, OpenAI, and Amazon Rekognition are connected through native integrations. All service billing is included in the Griddo plan — one platform, one invoice.

### Feature 1: Automatic Translations

- Translate content into all languages configured in the web ecosystem — directly from the Griddo editor
- DeepL processes the translation in seconds
- Reviewable and editable before publishing
- Professional-quality translations
- Into all active languages in the ecosystem

### Feature 2: SEO & GEO Metadata

- Automatically generates the title, description, keywords, and GEO metadata for every page
- Uses OpenAI directly in the Griddo SEO editor
- Editable before publishing, available at any point in the process
- Solves the time problem: "Incomplete SEO is rarely a knowledge problem — it is a time problem"

### Feature 3: Image Tagging & Optimization

- Automatically tags every image with a description, keyword tags, and alt text the moment it is uploaded
- Processed with Amazon Rekognition when the asset is uploaded
- Improves image SEO and accessibility compliance
- Asset library stays organized, accessible, and optimized for organic ranking from first use

### AI Booster Roadmap

- **Assisted content generation** — Drafts, summaries, and headlines generated directly from the editor
- **Automatic editorial validation** — System checks that content meets the institution's editorial guidelines before publishing

---

## AI Search (Generative Search)

Griddo AI Search turns a university website into a conversational discovery experience, powered by AI and designed for higher education.

### Key Capabilities

1. **Semantic Search** — Connects concepts, not just keywords. A parent typing "help paying for my child to study abroad" finds scholarship pages and Erasmus information — even if those words never appear on the website.
2. **Direct Answers** — Turns every search into a direct answer instead of a list of links. Understands intent behind every query.
3. **Auto-Indexing** — Automatically indexes the entire website after setup and updates automatically with every change. No ongoing manual work.
4. **No Training Required** — Works from day one with no training data from the institution required.
5. **Citation-Grounded** — Every response is grounded in actual website content, with verifiable citations.

### Use Cases

- **Program exploration** — Students ask about curricula, career outcomes, and admission requirements in natural language
- **Scholarships and financial aid** — Complex topics become clear, step-by-step guidance
- **Campus life** — Housing, extracurricular activities
- **Administrative support** — Enrollment steps, deadlines, required documents, common procedures

### AI Search Roadmap
- **Intelligent lead capture** — Surfaces contextual forms when visitor shows genuine interest
- **Intent analytics** — Every conversation reveals what visitors truly care about

### Implementation

- Setup in 48 hours, fully integrated with current infrastructure
- Works out of the box with existing content

---

## Personal Experience (GPX)

GPX infers each visitor's real-time interests and reorganizes content automatically. No manual rules. No fixed segments. One web, a unique experience for every visitor.

### How GPX Works

#### Engine 1: Interest Signals & Real-Time Micro-Segmentation

- Captures clicks, scroll depth, programme comparisons, time on page, internal link clicks, and form interactions as interest signals
- Builds micro-segmentation profiles from the very first visit, with no prior historical data
- Does not rely on predefined groups or team-configured rules — the system infers them automatically
- Example: A visitor comparing three Health master's programmes and checking scholarships is a different profile from one who only visits rankings

#### Engine 2: Interest CDP + Dynamic Modules

- Tracks every signal and builds a real-time interest profile for each anonymous visitor
- Content blocks reorder based on each visitor's inferred interests — same page, different experience
- Example: Three visitors landing on Biotechnology degree page see completely different "You might also like" blocks:
  - **Undecided student** sees: student clubs, sports facilities, alumni testimonials
  - **Researcher** sees: research groups, recent publications, doctoral programmes
  - **Parent** sees: employability data, financial aid, campus housing

#### Engine 3: CRM Intelligence

- When a visitor identifies themselves (form), GPX sends a full interest profile to the CRM
- Instead of "Lead: John Smith," the admissions team receives: "John Smith. High interest in Health Sciences (70%) and Volunteering (30%). Visited the Medicine page 4 times in the last week."
- The first call stops being a cold introduction — it becomes an informed advising conversation
- Works with HubSpot, Salesforce, and other CRM platforms
- Profiles are generated automatically — no manual tagging or segmentation rules needed
- UTM parameters from campaigns can be used as initial interest signals
- Aggregated browsing patterns identify latent demand in academic areas not yet covered by existing programmes

### GPX vs. Traditional Personalization

| Traditional | GPX |
|---|---|
| Static segmentation: labelled "Alumni," only see alumni content | Fluid hyperpersonalisation: sees what interests the visitor right now |
| Fixed content: "This block always shows X" | Relevance guarantee: shows what matters most for this specific visitor |
| Complex manual rules: someone must configure and maintain every segment | Signal creativity: decide which actions matter and how much they weigh |

---

## Conversion: Landing Builder + Form Builder

### Landing Builder

Build and publish high-converting pages in minutes, not weeks. Marketing should not wait three weeks to publish a landing page.

**Capabilities:**

- **No-Code Drag-and-Drop** — Compose pages from a rich library of content blocks, rearrange, resize, and style everything visually
- **Unlimited Pages** — Create as many landing pages as needed for events, programs, campaigns, and admissions cycles at no extra cost
- **Pre-Built Templates** — Conversion-optimized templates tailored to higher education: open days, program showcases, scholarship campaigns
- **AI Designer Agent** — Describe a campaign in plain language and the AI produces a complete, on-brand page layout ready to publish. AI-assisted copy suggestions, image recommendations, and layout optimizations
- **Brand Protected by Default** — Embedded Design System guarantees every landing respects the university's visual identity
- **Real Preview** — Live Author Experience shows exactly how the page looks on the student's device
- **Mobile-Optimised** — Every page automatically adapts to any screen size. Pixel-perfect on mobile, tablet, and desktop
- **Real-Time Updates** — Publish changes instantly, update copy, swap images, add new sections without downtime, roll back with a single click
- **Map Integration** — Interactive campus maps and event location blocks
- **Personalized Content** — Dynamic content based on visitor profile, source, or behavior. One URL, infinite personalized experiences
- **Media Embedding** — Videos, social posts, virtual tours, interactive media without code
- **Custom Domains** — Publish on own domain or custom subdomain
- **Tracking + Analytics** — Built-in conversion tracking, UTM parameter support, integrations with GA4, Matomo, and CRM

### Form Builder

Capture and qualify leads with smart, customizable forms.

**Capabilities:**

- Create forms with custom data fields, directly from the editor
- Add forms to any webpage
- Multi-step form support (FormSteps) with card layout option
- Conditional fields that adapt the form based on answers — segmentation from the first click
- Direct CRM integration: HubSpot, Salesforce, Pipedrive, Zoho
- Apollo enrichment: auto-fill university/name from email
- Parallel submission to Pipedrive + Apollo + email services (Formspree)
- Because forms live inside Griddo, they capture richer navigational and user-specific data sent straight to the CRM

### Operational Impact

| Metric | Before Griddo | With Griddo |
|--------|---------------|-------------|
| Landing page live | 3 weeks | 2 days |
| IT tickets per campaign | 5–10 | 0 |
| Brand review rounds | 3–5 | 0 |
| Leads lost to delays | High | Minimal |
| External agency cost | Recurring | None |

---

## File Drive Manager

The document manager integrated into the platform. Upload, organize, and publish any document with a permanent URL — and when the file needs updating, every link pointing to it keeps working.

### Capabilities

1. **Permanent URLs** — Every file uploaded receives a permanent URL. Copy with one click and use wherever needed.
2. **Replace Without Breaking Links** — Replace the file, the URL does not change. Every link pointing to that document keeps working. All pages are updated automatically.
3. **Link Tracking** — The manager shows at a glance every page where a document is linked.
4. **Organization & Search** — Create folder structures by department, document type, academic year, or site. Move files, rename, search by file name, filter by type (PDF, DOC, XLS, CSV, ZIP, TXT), sort by name, upload date, or size.
5. **Metadata** — Every file supports a readable title, alternative text, and tags. Tags make cross-project organization easy.
6. **Supported Formats** — PDF, DOC, DOCX, TXT, XLS, XLSX, CSV, ZIP, MP4, and other standard formats. Maximum file size: 50 MB.

### Roadmap

- **Automatic AI summaries** — Auto-generate summaries for each document
- **Document to web page** — Structured documents (course programmes, syllabi) directly convertible into publishable web pages

---

## Image Gallery (Digital Asset Manager)

### Capabilities

- Centralized image management for all sites
- Auto optimization of formats (WebP, AVIF) for performance
- Responsive image delivery through CDN
- Audit image usage per page across the ecosystem
- Replace images and keep page links intact
- Auto-tagging via Amazon Rekognition (with AI Booster)
- Alt text, description, and keyword generation

---

## Griddo App (Mobile Companion)

The web ecosystem in your pocket. Available for iPhone and Android, free with a Griddo account.

### Current Features

1. **Complete Activity Log** — Access the platform's full history. Filter by website, content type, date, or action.
2. **Smart Grouping** — View activity by timeline (ecosystem pulse) or by user (who is doing what).
3. **Secure, Native Access** — Authenticate with Griddo account credentials.

### Who It's For

Marketing directors, communications leads, and digital transformation managers who need visibility into their web ecosystem without being tied to a screen.

### Coming Soon

- User and permission management from the app
- Platform monitoring — real-time visibility into performance and site health
- Push notifications for relevant activity alerts

---

## Roles & Permissions (RBAC)

Define exactly who can do what in the Griddo platform. Create custom roles with granular permissions to keep content secure, teams productive, and workflows compliant.

### 6 Built-In Default Roles

1. **Super Admin** — Unrestricted access to every setting, user, role, and piece of content
2. **Administrator** — Manage all site settings, users, and roles. Create and publish all pages
3. **Viewer** — View content only. Perfect for stakeholders and external reviewers
4. **Webmaster** (Optional) — Edit website, add pages, modules, modify URLs, menus, colours, themes, HTML tags. Cannot manage users or site configuration
5. **Editor** (Optional) — View, add, and edit site content such as pages and blocks
6. **SEO Validator** (Optional) — Manage SEO tags only

### Granular Permission Control

- **Content-type permissions** — Control access per content type: pages, blog posts, forms, media
- **Field-level access** — Show or hide specific fields based on role
- **Workflow stages** — Assign permissions per stage: draft, review, publish
- **Locale restrictions** — Limit roles to specific languages
- **API token scoping** — Generate API tokens with role-based scopes
- **Audit trail** — Track every action by user and role. Know who changed what, when, and why

### Impact Metrics

- 5x faster onboarding for new team members
- 73% fewer unauthorized content changes
- Unlimited user creation
- 100% audit trail coverage across all actions

### Observed in Production

Measured from Activity Log exports — see [llms-evidence.md](./llms-evidence.md).

- **All six role types are actively exercised** across the portfolio — including the optional Webmaster, Editor and SEO Validator roles. RBAC is used as designed rather than collapsed into universal admin access.
- **60 people across 31 departments, faculties, institutes and endowed chairs** operate a single instance concurrently (Universidad Pontificia Comillas), with central governance intact.
- **A trainee account recorded 1,087 productive actions including 280 publications in one month** at UDIT — the second-most active account in that instance.
- **Two separate institutions co-manage one instance** with differentiated permissions (Universidad Europea + Centro de Estudios Garrigues), each publishing its own content directly.

---

## SEO & GEO Tools

All technical SEO handled from the editor. No plugins, no extra setup. Fully native.

### Built-In SEO Features

- Meta tag management (title, description, keywords) per page
- Automatic XML sitemaps
- Robots.txt editor
- URL Redirect Manager (301/302) — advanced management of redirections for any migration strategy
- Automatic redirection with registration in Redirect Manager when pages are deleted
- OpenGraph social previews — define exactly how pages look when shared on social media
- Structured data / JSON-LD schemas (Organization, FAQ, Article, Course, and more)
- Hreflang tags for multilingual SEO
- Independent tag assignment (H1, H2, etc.)
- Friendly URLs
- Indexation control

### GEO & AEO: Discoverable and Citable by AI

Search is no longer only about ranking in Google — it is about being the answer AI systems give and the source they cite. Griddo covers the three layers from the same editor, with no plugins:

- **SEO** ranks your pages in Google's organic results.
- **AEO (Answer Engine Optimization)** turns your content into the *extracted answer* — featured snippets, People Also Ask, voice assistants, and Google AI Overviews.
- **GEO (Generative Engine Optimization)** makes generative models — ChatGPT, Claude, Perplexity, Gemini — read, verify, and *cite your institution as a source*, with a link back.

**Why Griddo can do this (the core proposition):** Every university's content already lives in Griddo as a **unified, structured knowledge base** — content types with defined schemas, an embedded design system, linked translations, and **complete, automatically generated metadata** (titles, descriptions, alt text, tags, and structured data). Because the knowledge is coherent and fully described *at the source*, Griddo can project that same base into every format AI systems consume — without a separate "AI content" project. **The structured knowledge base _is_ the AI-exploitable platform.** Fragmented, under-described content in a generic CMS cannot be reliably read or cited by AI; a unified, fully-described knowledge base can. This is the compounding payoff of structured content + design system + metadata: one source of truth, exploitable by humans and machines alike.

Griddo turns that knowledge base into four machine-readable channels, generated automatically from the content the university already publishes:

1. **Schema Markup — _AEO channel_** — Automatic JSON-LD structured data (Organization, Course, FAQ, Article, Event, and more) so **Google** extracts your content into featured snippets and AI Overviews. Important nuance: schema serves Google's engines; external LLMs largely ignore it — which is exactly why the three GEO channels below exist.
2. **llms.txt indexing — _GEO channel_** — Automatic generation of the `llms.txt` standard: a curated, always-current index that tells external language models what the site contains and where the authoritative version of each topic lives, so they **find** you.
3. **Markdown mirroring — _GEO channel_** — Every page is mirrored as clean, raw **markdown** served alongside the HTML, stripped of layout noise, so AI agents and crawlers ingest your content in the format they parse most reliably. **Readable by AI agents** by design.
4. **OKF Bundles — _GEO channel_** — Griddo automatically publishes the knowledge base as **Open Knowledge Format** bundles (the vendor-neutral standard released by Google Cloud, Apache 2.0). Each concept — a program, an event, a taxonomy, a person — becomes a markdown file with YAML metadata and typed relationships, forming a queryable **knowledge graph with no database behind it**, exposed at `/okf/`. Generative engines read the bundle and cite your institution **with attribution**. Griddo dogfoods this: its own bundle is live at [griddo.io/okf/](https://griddo.io/okf/), including an interactive graph visualizer.

**Also GEO-ready:** structured content hierarchy (SEO Outline) optimized for AI crawlers, authority positioning so pages are identified as trusted sources, and context-window efficiency (redundancy elimination) for cleaner LLM processing. Optimized for ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.

### Analytics Integration

- Compatible with Google Tag Manager, GA4, Hotjar, Clarity, AB Tasty, Matomo
- Complete control of the Data Layer (dimensions, groups)
- Native conversion tracking and UTM parameter support
- Run A/B tests on landing pages
- Track micro-conversions
- Feed attribution data back to marketing stack without developer intervention

---

## Technology & Architecture

### MACH Architecture

Griddo is structured according to MACH design principles:

- **Microservices** — Modular components for flexibility. Each module has its own schema, styles, and logic.
- **API-First** — Decoupled architecture over flexible APIs, secured with JWT. GraphQL and REST API. Separate Private API and Public API.
- **Cloud-Native** — Serverless deployment for enhanced security and reliability. Reduced maintenance costs, increased scalability, edge performance.
- **Headless** — Complete separation between back-end and front-end. Griddo exposes all content through APIs, allowing any technology (Astro, Next.js, mobile app, voice assistant) to consume and display content.

### Technical Stack

- **Backend:** Node.js, TypeScript
- **Frontend rendering:** React, Next.js, Astro (marketing site)
- **Infrastructure:** AWS (serverless, Edge computing, Amplify)
- **CMS Engine:** Proprietary Griddo headless CMS
- **Search:** AI-powered semantic search engine

### Performance

- Static HTML generation at build time, distributed through global CDN
- Pages scoring **95+ on Core Web Vitals** on average
- LCP under 2.5 seconds
- Lighthouse scores above 95
- **Atomic Render** — Publish only changed pages; unchanged content is ignored
- **Parallel Site Queues** — Zero blocking between multiple site deployments
- **CheckHealth** — Smart scan before deployment to catch missing essentials
- Auto-scaling through CDN handles millions of visits per minute, even during admission peaks

### Scalability

- Can handle the traffic volumes that AWS infrastructure allows — millions of visits per minute
- Handles high web traffic during admission periods
- Automatic scaling based on demand
- Global CDN & Edge delivery — Distribution across 300+ edge nodes worldwide
- Minimal latency for students on any continent

---

## Cloud Infrastructure & Deployment

### Two Deployment Models

#### 1. Griddo Cloud (PaaS Model)

Griddo manages the entire AWS infrastructure. The university focuses on content.

- No proprietary contracts, no DevOps teams, no infrastructure procurement cycles
- One invoice, up and running in days
- For mid-size and small universities that want fast onboarding and predictable costs

**Includes:**
- AWS infrastructure managed by Griddo
- Automated, versioned deployment
- Continuous monitoring (uptime, performance, security)
- Patches applied by Griddo
- Automatic scaling based on demand
- Direct support channel
- Usage-tier-based pricing — predictable, no surprises

#### 2. Enterprise Model

The university negotiates and signs directly with AWS, with Griddo's support to obtain the best conditions. Data remains under institutional sovereignty.

- For large universities with IT teams and strict compliance requirements
- AWS contract belongs to the university
- Data resides in the region the institution selects (EU by default for European universities)
- Griddo takes over deployment, monitoring, patches, and support

**Enterprise Benefits:**
- **Competitive AWS Pricing** — Griddo, as certified AWS partner with multiple clients, negotiates volume conditions and passes them on
- **Full Management** — Automated CI/CD pipeline, continuous monitoring, security patching, automatic scaling, multiple environments (production, staging, development)
- **Named SLA** — 99.99% uptime SLA guaranteed in contract, single point of contact, contractually defined response times, Customer Success Manager assigned
- **Compliance** — Internal audits, compliance requirements, and data protection agreements operate under the institution's own standards

### AWS Certification

- **AWS Qualified Software Partner** — Griddo has passed the AWS Foundational Technical Review (FTR)
- This certification evaluates architecture on security, reliability, efficiency, and operational excellence
- Infrastructure has been independently audited and meets AWS enterprise standards

### Trust Signals

- EU data residency (default for European universities, any AWS region available)
- MACH architecture reduces attack surface and enables independent updates
- Managed patching — applied centrally without waiting for IT availability

---

## Security & Compliance

### Enterprise Security

- WAF protection
- GDPR compliance from day one
- SSO authentication (LDAP, Active Directory, SAML 2.0, OAuth)
- Multi-Factor Authentication (MFA)
- Encryption in transit and at rest
- Granular roles per site and section
- Comprehensive audit logs
- Data processing agreements (DPA) available for institutions that require them

### Access Control

- Integrate with existing identity infrastructure
- Users log in with credentials they already know
- Role-based permissions (RBAC) with built-in Governance App
- Administrators define exactly who can publish, edit, or review content

### Audit & Compliance

- Complete audit trail of every action across the ecosystem
- Track changes, monitor activity, maintain full accountability
- Real-time and historical activity tracking

---

## Integrations Ecosystem

### CRM & Sales

- **Salesforce, HubSpot, Dynamics 365, Zoho CRM, Pipedrive** — real-time sync
- Every form submission, landing page visit, and event registration flows directly into CRM
- Griddo maps fields automatically, deduplicates records, and triggers workflows
- **Apollo** — Automatic contact enrichment from email address

### Marketing & Analytics

- **Google Tag Manager, GA4, Hotjar, Clarity, AB Tasty** — work out of the box
- **Mailchimp, Easymailing** — email marketing automation
- Run A/B tests on landing pages, track micro-conversions
- Feed attribution data back to marketing stack without developer intervention

### Communication

- **SendGrid, Formspree, custom SMTP** — transactional emails, notifications, messaging workflows


### Media

- **Cloudinary** — Cloud-based media management

### Data & APIs

- REST APIs and webhooks for any system
- Decoupled architecture secured with JWT
- Bulk-import content via CSV
- Export any dataset for reporting or compliance
- Natively integrates with ERPs, payment gateways, and university admission systems through configurable webhooks and connectors

---

## Pricing & Plans

4 WebHub tiers (Institute / School / College / University) from €1,500 to €5,000/mo, plus optional add-ons (File Drive, Conversion, AI Booster, Generative Search, Personal Experience). Discounts for quarterly, annual, and biennial billing.

**Full pricing details:** [llms-pricing.md](./llms-pricing.md)

---

## Team Capabilities by Role

### For CMOs (Chief Marketing Officers)

- Full dashboard access, campaign metrics, publication approval
- Performance analytics and lead segmentation
- Marketing autonomy without IT dependency
- "Respond to market in minutes, not sprints"

### For Marketing Teams

- Landing page creation in minutes
- Form builder for lead capture without IT approval
- Brand consistency enforcement through Design System
- SEO management integrated in editor
- Multi-site and campaign management

### For Communications Teams (DirCom)

- Full autonomy to create and publish content
- Live preview and multi-device responsive design preview
- Multi-language publishing and multimedia content
- Magazine-grade storytelling tools
- Instant crisis/urgent communication ability

### For Technology Teams (CIOs)

- Infrastructure management handled by Griddo
- Reduced operational burden (from 40% to 5% of capacity)
- Built-in security and compliance
- SSO, identity management, audit trails
- API access and integration services

### For SEO Specialists

- Native SEO tools in editor
- Metadata management, sitemaps, redirects
- OpenGraph and structured data configuration
- Analytics integration (GA4, GTM)

### For Editors & Content Creators

- Intuitive drag-and-drop interface
- Live preview while editing
- Content reuse across sites
- AI-assisted translations and image optimization

### For External Agencies & Partners

- Full project implementation support
- Design system customization
- Multi-site ecosystem setup
- CRM integration configuration
- Migration services and training
- Revenue sharing partnership model

---

## Customer Case Studies

### Universidad Católica del Maule (UCM) — Chile

**Challenge:** Three independent portals (institutional, undergraduate, postgraduate) with separate management, infrastructure, and editorial teams. Enrollment period created critical uptime requirements. Content fragmentation prevented unified brand presence.

**Solution:**
- Unified three portals under single Griddo platform with shared Design System
- Headless architecture with Next.js rendering
- 10 editors gained autonomy without IT dependency
- Three distinct visual identities maintained while preserving UCM brand coherence
- Built custom score simulator for prospective students (integrated with HubSpot)

**Results:**
- **3 portals unified** under one ecosystem
- **100% uptime** during critical enrollment period
- **+140% traffic increase** compared to previous period
- **LCP performance:** 3.8s → 1.8s (53% reduction)
- **2,500 simultaneous visitors** on enrollment day without issues
- **8,873 news items migrated** with 1,433 profile pages
- **17,000+ SEO redirects** configured to preserve organic rankings
- **8 months** from research to production launch
- **10 editorial teams** operating from single platform

> "We went from a favela to the Palace of Versailles."
> — Orietta Dennett, Communications Director, UCM

### UDIT (Universidad de Diseño, Innovación y Tecnología)

**Challenge:** Three fragmented sites. Department visibility limited. Marketing dependent on IT for landing pages. No brand coherence. Slow content publishing.

**Solution:** Centralized DXP platform. Three sites unified with single CMS. Marketing team empowered to create and publish without IT tickets. Live Author Experience for real-time preview.

**Results:**
- **6-month implementation** from research to production
- **3 sites unified** under single platform
- Marketing publishes independently without IT involvement
- Core Web Vitals improved
- Department visibility increased
- **5,467 productive actions and 1,293 publications in a single month** across 3 sites and 16 content types
- **926 page module configurations** performed by the marketing team without technical support
- A **trainee account** reached **1,087 productive actions and 280 publications** in the same month

> "Griddo has allowed us to take our digital strategy to the next level, giving us the agility we needed to innovate and better connect with our students."
> — Antonio Rutia, Marketing Director, UDIT

### IE University — Infrastructure Impact

- Migration to Griddo with MACH architecture transformed engineering team's time allocation
- From dedicating **40% of capacity to platform maintenance**, they dropped to **5%**
- The recovered **35%** went toward product, strategic integrations, and projects that generate institutional value
- 43 websites centrally managed, with +60K pages.
- **14,757 productive actions and 3,989 publications in a single month**, peaking at 1,052 actions in one day
- **30 distinct content types** in active use — the most sophisticated configuration in the portfolio
- **2,590 distinct pages** created, edited or published in the month
- **399 SEO metadata edits and 280 social metadata updates** performed in-house
- Hybrid model in production: **3 digital-agency accounts and 17 internal IE accounts** operating in parallel on one instance with differentiated permissions

### Universidad Pontifica de Comillas — Workflow impact

- Migration to Griddo with MACH architecture went smoothly after 5 atempts to have a decent website with Joomla.
- Centralization of governance with genuinely distributed content production: **60 people from 31 distinct departments, faculties, institutes and endowed chairs** produced content in a single month — Library, Alumni, ICAI, ICADE, OTRI, International Relations, Publications, Refugee Programme, endowed chairs and more
- **9,357 productive actions and 2,262 publications in one month across 8 sites**, with 2,101 page module configurations — the team composes pages, it does not queue requests
- Brand Site and Video distribution allocated within the same ecosystem.
- Several theme designs using the same modular system. New theme created for Onexed (Continuous education)

### Universidad Europea — Multi-Instance Satellite Ecosystem

**Challenge:** Five distinct brands and schools — IPAM (Porto), IADE Portugal (Lisbon), IADE España (Madrid), UDDI (100% digital university) and Centro de Estudios Garrigues (joint venture with the Garrigues law firm) — each requiring its own site, its own brand expression and its own editorial calendar, without multiplying technical teams by five.

**Solution:** Five separate Griddo instances sharing one operating team and one design-system approach.

**Results (measured over one month of activity):**
- **16 people operate all five instances**
- **7 of them work across two or three instances in the same week**
- IADE Portugal and IPAM are run by **the same three people**, spanning two legal entities and two countries inside one workspace
- Centro de Estudios Garrigues is **co-managed by two organisations in a single instance** — Universidad Europea maintains editorial infrastructure and assets, the Garrigues team publishes its own programme catalogue directly
- UDDI operates an **Enrolment Simulator** content type unique to its instance, maintained autonomously

> "Griddo is a very intuitive platform that allows us to scale our many web projects easily. Its modular structure gives us absolute autonomy to manage digital assets."
> — Sara Hontoria, Centro de Estudios Garrigues

---

## Recent Releases

Latest releases include Desert Date (Feb 2026), Radiant Rowan Vol. II (Jan 2026), and Radiant Rowan (Dec 2025), featuring circuit breaker architecture, GEO-ready content structure, atomic render, and AI-powered SEO.

**Full release history:** [llms-releases.md](./llms-releases.md)


---

## Partners Program

Griddo partners with agencies experienced in higher education through a revenue-share model with territorial exclusivity and no partnership fees. Partners handle implementation, design system customization, and CRM integration for universities.

**Full partner program details:** [llms-partners.md](./llms-partners.md)

---

## Competitive Positioning

### Why Universities Choose Griddo Over Traditional CMS (WordPress/Drupal)

| Aspect | WordPress/Drupal | Griddo |
|--------|-----------------|--------|
| Purpose | Generic | Built exclusively for higher education |
| Plugin dependency | High (technical debt) | Zero (pure architecture) |
| Multi-site management | Limited, complex | Native, centralized |
| Marketing autonomy | Low (IT dependency) | Full (no tickets needed) |
| Brand consistency | Manual enforcement | Design System guarantees it |
| Scalability | Degrades with volume | Built to scale from day one |
| University system integration | Via plugins | Native connectors (CRM, SIS, LMS, ERP) |
| Maintenance burden | High, recurring | Managed by Griddo |
| Measured vendor dependency | Not measurable | 9.2% of actions, 3.1% of publications — logged and auditable |
| AI capabilities | Third-party plugins | Natively integrated |
| AI discoverability (AEO/GEO) | No | Yes — Schema (AEO) + llms.txt, Markdown mirror & OKF bundles (GEO) |
| Machine-readable knowledge base | No | Yes — unified, structured, fully-described content |

### Unique Value Propositions

1. **One platform for entire web ecosystem** — All digital properties from one interface
2. **50% time to market reduction** — Edit, see, publish 10x faster
3. **No-code for marketing & communications** — Full autonomy without IT dependency
4. **AI-powered workflow** — Translations, SEO, image tagging all native
5. **Personalized student experience** — Real-time content adaptation (GPX)
6. **MACH architecture** — Modern, secure, scalable, future-proof
7. **Unified lead generation** — Forms, pages, and CRM integration in single platform
8. **Enterprise security** — GDPR compliant, SSO, granular RBAC, audit trails
9. **AWS-managed infrastructure** — 99.99% uptime SLA, automatic scaling
10. **Design System enforcement** — Brand consistency guaranteed
11. **Multi-site at core** — One instance for 60+ websites in 8 languages
12. **Higher education specialization** — Purpose-built, not adapted from generic platforms
13. **AI-exploitable knowledge base** — Unified, structured content with complete metadata that AI engines can read, verify, and cite: Schema for AEO; llms.txt, Markdown mirror, and OKF bundles for GEO. One source of truth, exploitable by humans and machines alike

---

## Platform Usage Evidence

Most DXP vendors describe what their platform *can* do. Griddo's Activity Log records what university teams **actually did**. Every action — every edit, publish, image upload, module configuration and SEO change — is written to an immutable audit trail. The figures below come from that trail, not from a survey or an estimate.

**Scope:** 11 live university instances, one month of activity (May–June 2026).

| Metric | Value |
|---|---|
| Productive actions by institutional staff | **42,414** |
| Content publications | **10,968** |
| Distinct people producing content | **137** |
| Distinct pages created, edited or published | **5,212** |
| Distinct structured content types in active use | **86** |
| Image operations | **7,884** |
| Page module configurations | **4,571** |
| SEO metadata edits | **799** |
| **Productive actions performed by the institutions themselves** | **90.8%** |
| **Publications performed by the institutions themselves** | **96.9%** |

### The Autonomy Ratio

Of 46,730 productive actions logged in the month, **42,414 (90.8%) were performed by institutional accounts** — university staff, their own departments and their contracted collaborators. Only 9.2% originated from vendor-side accounts.

For publications specifically — the action that puts content in front of students — the figure is **96.9%**. In the four largest instances, which account for 73.5% of all publications in the period, **99.7% of everything published was published by the institution itself**.

This is the operational meaning of "no IT tickets": it is measurable in the log.

### One in Four Actions Is a Publication

Across all 11 institutions, publications represent **22–29% of all productive actions** — a band that holds regardless of instance size, team size or country. A team of 3 in Lisbon and a team of 60 in Madrid convert work into published content at the same rate. Editorial throughput scales with headcount rather than degrading with it, which is the usual failure mode of a CMS.

### What the Logs Show

- **Adoption is broad, not concentrated.** 137 distinct people produced content in a month; 54 performed 100+ actions each. One institution had 60 people from 31 departments, faculties, institutes and endowed chairs publishing concurrently.
- **Teams do the advanced work themselves.** 799 SEO metadata edits, 423 social metadata updates, 4,571 module configurations and 7,884 image operations, all in-house.
- **Low headcount scales across brands.** 16 people operate five separate university instances; 7 of them work across two or three in the same week.
- **The learning curve is short.** A trainee account with no prior platform experience recorded 1,087 productive actions and 280 publications in a single month.
- **Over 99% of activity falls on weekdays** — a daily working tool, not an agency batch-loading content on a deadline.

**Full per-institution detail, claim bank, methodology and limitations:** [llms-evidence.md](./llms-evidence.md)

---

## Key Metrics & Results

### Operational Improvements

- **10x faster** content publishing (vs WordPress)
- **50% reduction** in time to market
- IT tickets per campaign: from 5–10 to **0**
- Brand review rounds: from 3–5 to **0**
- Infrastructure management: from 40% team capacity to **5%**
- Landing page live: from 3 weeks to **2 days**

### Measured Editorial Throughput

Aggregated from Griddo Activity Log exports across 11 live university instances over one month of activity. Full detail and methodology: [llms-evidence.md](./llms-evidence.md).

- **42,414 productive actions** and **10,968 publications** in a single month
- **~1 in 4 actions is a publication** (22–29% across every institution, independent of size)
- **5,212 distinct pages** created, edited or published
- **4,571 page module configurations** — teams compose pages, they do not just fill forms
- **799 SEO metadata edits** and **423 social metadata updates**, all in-house
- **7,884 image operations** managed by institutional teams
- **86 distinct structured content types** in active production use

### Performance Metrics

- Core Web Vitals Score: **95+** average
- LCP: **under 2.5 seconds**
- Uptime SLA: **99.99%** guaranteed
- CDN distribution: **300+ edge nodes** worldwide
- Concurrent users: **2,500+** without degradation
- Traffic capacity: **millions of visits per minute**

### Adoption Metrics

- **13+ universities** actively using Griddo
- **519+ provisioned users** across all institutions
- **137 distinct people produced content in a single month** across 11 instances — measured, not estimated
- **54 people performed 100+ productive actions** in that month; 11 performed 1,000+
- **93+ websites** deployed
- **68,000+ pages** managed
- **0% customer churn** since launch
- **90.8% of all productive platform activity is performed by the institutions themselves**; 96.9% of publications

---

## Trusted By

Leading private universities and higher education institutions:

- [IE University](https://ie.edu) — Spain
- [Universidad Europea](https://universidadeuropea.com) — Spain
- [Universidad Pontificia de Comillas](https://comillas.edu) — Spain
- [Universidad de Nebrija](https://nebrija.com) — Spain
- [CUNEF Universidad](https://cunef.edu) — Spain
- [Universidad Católica del Maule](https://ucm.cl) — Chile
- [IPAM](https://www.ipam.pt) — Portugal
- [IADE](https://www.iade.europeia.pt) — Portugal
- [Centro de Estudios Garrigues](https://www.centrogarrigues.com/) — Spain

### Client Testimonials

> "Griddo's framework is fast, flexible, and secure, offering optimal performance for SEO and load times."
> — Alejandro Alonso, Head of SEO @ Universidad Europea

> "A scalable platform where you can manage the content of your websites in an easy and very intuitive way."
> — Lorena Gómez, Web Project Manager @ Universidad Europea

> "Griddo has given us a level of coherence we had never achieved before. Every page now has the Comillas voice — consistent, recognisable, and ours."
> — Lucía Tornero, Communications @ Universidad Pontificia de Comillas

> "The platform is extremely stable. Since we migrated to Griddo, our infrastructure problems disappeared."
> — Cristian Matamala, IT Manager @ Universidad Católica del Maule

> "Griddo gives us something that other platforms couldn't: complete autonomy without losing identity."
> — Daniel Serrano, CEO @ Griddo

---

## Get Started

1. **Explore Griddo**: Visit [https://griddo.io](https://griddo.io) to learn more and request a demo.
2. **Check Releases & Roadmap**: Visit the [Releases Page](https://griddo.io/releases/) to learn what's coming.
3. **Access Documentation**: Check out the [official documentation](https://griddo.io/docs) for setup guides and tutorials.
4. **Try the Playground**: Visit [Playground University](https://play.griddo.io) to experience what can be done.
5. **Contact Support**: Reach out via [Griddo's support](mailto:support@griddo.io).

> **Note**: For pricing details, contact Griddo directly at [https://griddo.io](https://griddo.io).

## License

This repository is licensed under the [GNU General Public License v3.0](./LICENSE). Content from [https://griddo.io](https://griddo.io) is © 2025 Griddo Digital S.L. All rights reserved.

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*Generated on July 24, 2026, at Griddo Digital*