# GPX — Web Personalisation for Universities | Griddo > GPX infers each visitor's real-time interests and reorganises content automatically. No manual rules, no fixed segments. **URL:** https://griddo.io/en/personal-experience **Language:** English --- *GRIDDO PERSONAL EXPERIENCE* ## One web. A unique experience for every visitor. GPX infers each visitor's real-time interests and reorganises content automatically. No manual rules. No fixed segments. Your web adapts — one visitor at a time. --- *TWO ENGINES. ONE EXPERIENCE.* ## CRM Intelligence Captures clicks, scroll depth, programme comparisons, and form interactions as interest signals. Every visitor action feeds the profile in real time, before they ever identify themselves. Tracks every signal — click, scroll, form — and builds a real-time interest profile for each anonymous visitor. Content blocks that reorder based on each visitor's inferred interests. Same page, different experience. When a visitor identifies themselves, GPX sends a full interest profile to your CRM. The admissions call is never cold again. --- *REAL-TIME MICRO-SEGMENTATION* ## It's the interest that counts **Every move on your website is an interest signal GPX captures.** GPX continuously tracks each visitor's behaviour throughout their session: which programmes they compare, how long they spend on each section, which content they read to the end and which they abandon. Before the visitor ever identifies themselves. Every action feeds a real-time interest profile that evolves visit by visit. This micro-segmentation does not rely on predefined groups or team-configured rules. GPX builds it from the first signal — a visitor comparing three Health master's programmes and checking scholarships is a different profile from one who only visits rankings, even if both arrived from the same campaign. Aggregated patterns also become a strategic asset: they reveal which areas generate demand before a programme exists to address them. Captures scroll depth, time on page, internal link clicks, and programme comparisons. Builds micro-segmentation profiles from the very first visit, with no prior historical data. Aggregated browsing patterns identify latent demand in academic areas not yet covered by existing programmes. --- *INTEREST CDP + DYNAMIC MODULES* ## The parent Imagine three visitors landing on your Biotechnology degree page. In a traditional CMS, all three see the same 'You might also like' block. With GPX, that block adapts in real time: Has been browsing Campus Life and sports news. GPX shows: student clubs, sports facilities, alumni testimonials. Has been reading faculty profiles and papers. GPX shows: research groups, recent publications, doctoral programmes. Has visited scholarship and accommodation pages. GPX shows: employability data, financial aid, campus housing. --- *FROM ANONYMOUS TO QUALIFIED* ## Every lead arrives with context. The admissions call starts informed. **It sends your CRM a full interest profile in natural language.** Visitors are anonymous until they identify themselves — by filling in a form, downloading a brochure, or registering for an event. At that moment, GPX delivers an enriched contact. Instead of 'Lead: John Smith', your admissions team receives: 'John Smith. High interest in Health Sciences (70%) and Volunteering (30%). Visited the Medicine page 4 times in the last week.' The first call stops being a cold introduction. It becomes an informed advising conversation. Works with HubSpot, Salesforce and other CRM platforms. Profiles are generated automatically — no manual tagging or segmentation rules needed. UTM parameters from campaigns can be used as initial interest signals, connecting paid traffic directly to GPX logic. --- *GPX VS. TRADITIONAL APPROACH* ## Why static segmentation is no longer enough. Traditional platforms treat all visitors the same — even though a 17-year-old prospective student, a researcher, and a parent have completely different needs. GPX makes the web respond to each one. Traditional approach Griddo GPX Static segmentation: you are labelled 'Alumni' and only see alumni content. Fluid hyperpersonalisation: the system sees what interests you right now. Fixed content guarantee: 'This block always shows X'. Relevance guarantee: this block shows what matters most for this specific visitor. Complex manual rules: someone must configure and maintain every segment. Signal creativity: you decide which actions matter and how much they weigh. Cold lead: admissions receives a name and an email. Qualified lead: admissions receives a full interest profile before the first call. --- *UNIVERSITIES ALREADY PERSONALISING WITH GPX* ## Real results. From real institutions. [University name] saw a significant increase in time on page and a measurable improvement in lead quality after activating GPX. Their admissions team now starts every call knowing the candidate's top three areas of interest. Name, Role University name --- ## Frequently asked questions about GPX ### How does web personalisation work for universities? GPX tracks visitor behaviour signals — clicks, scrolls, form submissions — and builds an interest profile for each anonymous session. Content modules then reorder automatically to surface what matters most for each specific visitor. ### What is a CDP for higher education? A CDP (Customer Data Platform) for higher education captures every behavioural signal from website visitors and creates unified profiles. GPX's Interest CDP works anonymously from the first visit — no login required — and enriches the profile with every subsequent interaction. ### Does GPX require manual segmentation rules? GPX uses signal weights rather than manual rules. You define which actions matter most — a form submission can count double a page visit — but the system does not require predefined audience segments. It learns from behaviour and adapts automatically. ### Which CRM platforms does GPX integrate with? GPX sends enriched contact profiles to your CRM when a visitor identifies themselves. It is compatible with HubSpot, Salesforce, and other CRM platforms. Integration details and middleware options can be confirmed with the Griddo team. ### How quickly does GPX adapt to visitor behaviour? GPX adapts in real time within the current session. A visitor who browses three master's programmes will see personalised recommendations before they leave the page. The interest profile is also retained across return visits, with recent behaviour weighted more than older signals. --- *SEE IT LIVE* ## The best way to understand GPX is to watch it work. ✦ --- ## Request a GPX demo **Let's talk personalization** Tell us about your university and we will show you how GPX adapts content to each visitor in real time. --- *Generated from [GPX — Web Personalisation for Universities | Griddo](https://griddo.io/en/personal-experience)*